ĀROHANA CONSULTANCYBRANDS · BUSINESSES · EXPERIENCESEST. 2020
Ārohana Consultancy

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Community & Youth Development

Save Changthang — Case Study

Turning community initiatives into a digital movement for Changthang’s youth.

CORE SCOPE:
Community StorytellingVisual Art DirectionSports & Tournament CommunicationEducation & Training Content
Save Changthang — Case Study

Youth empowerment, education, and community development across the Changthang plateau.

THE CHALLENGE

Save Changthang brings together a wide range of initiatives — from sports and education to career opportunities, cultural activities and youth development. The challenge was to give these diverse efforts a clear and consistent digital voice while making the work and its impact easier for the wider community to discover.

WHAT WE DID

We developed content around the people, programmes and possibilities shaping Changthang’s next generation. From football tournaments and community initiatives to career opportunities, guest lectures, training programmes and cultural moments, the content turned individual activities into a larger, connected story.

THE RESULT

Save Changthang’s digital presence evolved into a window into the organisation’s work and the aspirations of its community — documenting opportunities, celebrating participation and bringing greater visibility to initiatives happening across Changthang.

Stills from some of our work for Save Changthang

Community Storytelling · Visual Art Direction · Sports & Tournament Communication · Education & Training Content

Save Changthang workshop

Community gathering and youth educational workshops in Changthang

Save Changthang sports

Sports initiatives and youth tournaments on the plateau

Save Changthang community

Youth participation and community development dialogue

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