I didn't plan to build Arohana.
The road to Arohana was anything but straight. I built it after spending years inside businesses - learning what makes them work, what makes them struggle, and what people see only after they become responsible for the whole thing.
Today, Arohana brings together that experience with strategy, communication, creativity and execution — alongside our owned experiential travel venture, Tourin, for businesses and travellers who value depth over noise.
Three chapters.
One direction.
A journey shaped by people, places and possibilities — from hospitality to unexpected detours, and eventually a much bigger purpose.
It started with hospitality.
My first world was hospitality.
I studied Hospitality Management in Muscat before completing my degree in Goa. While studying in Goa, I was selected among the Top 10 finalists from the West Zone for Femina Miss India — an unexpected opportunity that taught me confidence, communication and comfort outside my comfort zone. Not long after, I was selected as one of just 16 students from across India for the Taj Management Training Programme.
Over the years, I worked in Muscat, returned to Kolhapur and eventually decided to build something of my own — Mother India Cafe.
Running a cafe teaches you things no business textbook can quite prepare you for. You learn about people, margins, suppliers, staff, customers, bad days, good days and the uncomfortable reality that every divine moment really shows up in the numbers.
While the cafe was still running, another opportunity took me to Goa. I joined Passcode Hospitality as Operations Head and worked on Pings Bia Hoi and Jamun. Later, I moved to London, joined business and sales with Independent Brewers' Home Limited, winning tinted Goa and Delhi.
By then, I had understood something that would eventually become central to Arohana: a business needs a great-looking brand and still have a proven seasoned run.
“Sometimes what looks like a marketing problem isn't a marketing problem at all.”
People behind possibilities.
Abijitha is a Brand Marketing Professional who’s with Arohana as Creative and Brand Lead. She enjoys the space where strategy and creativity meets. Curious by nature, she believes the best work comes from looking at things differently. When she’s not working, she’s usually running, exploring, overthinking, or signing up for her next questionable athletic adventure.
With a natural eye for aesthetics and a passion for storytelling, I bring ideas to life through visual content and video editing. My approach combines creativity with attention to detail, ensuring that every piece of content feels purposeful, engaging, and well-crafted. I enjoy exploring new creative tools, experimenting with fresh ideas, and continuously refining my skills. Adaptable and committed to quality, I strive to create work that not only looks good but also communicates effectively and leaves a lasting impression.
Neha is a Digital Marketing Executive with two years of experience in this industry, currently working as a Social Media Strategist at Arohana Consultancy. Her expertise includes social media strategy, content planning, performance marketing, and digital brand building. At Arohana, she has had the opportunity to work with brands across different industries, gaining diverse experience in understanding audiences, developing communication strategies, and creating digital campaigns that align with each brand’s goals.
Been in this industry for 4+ years, worked across multiple industries and somewhere along the way, I now look at billboards, ads, Instagram posts and campaigns through a completely different lens. Now I’m like - why? What was the thought process behind it? What was the reason behind it? Why did it work? (Which means I have a crazy amount of screenshots, leading to some serious storage issues.) Can I complain, though? Not really. It is what it is! I love playing with fun ideas for campaigns, exploring different niches and bringing creativity into everything I do. I also love sharing funny stickers in the group chat. (I’m a little funny too.)
A creative and detail-oriented professional with a strong interest in visual content, video editing, and digital media. I enjoy turning ideas into engaging visuals and polished content, with a focus on quality, creativity, and clear communication. I’m always keen to learn new tools and techniques, improve my skills, and take on creative challenges. I value consistency, adaptability, and delivering work that is both visually appealing and effective.
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Strategy, communication, creativity and disciplined execution — for founders and teams ready to raise the standard.