PictureTime — Case Study
Cinema Network & Cultural Distribution
PictureTime inflatable digital cinema deployment in remote regions and premier film festivals.
PictureTime needed a more consistent digital presence and a stronger brand narrative—one that could engage cinema audiences while also communicating its larger business vision.
Ārohana managed PictureTime’s digital communication across Instagram, Facebook and LinkedIn, covering strategy, content calendars, creative direction, campaigns and platform execution. Major initiatives included IFFI and DIFF festival communication, on ground filmmaker interviews, 120 Bahadur promotions, reels, social creatives and LinkedIn/founder-led communication.
PictureTime evolved from primarily promoting individual films and theatre moments to communicating a more structured, distinctive and business-conscious brand story, supported by consistent digital content and high-value cultural and industry-led opportunities.
Stills from some of our work for PictureTime
Social Media Management | Content Strategy | IFFI | DIFF | Filmmaker Interviews | On ground Content
